About us

TerraVerde was born during 2020, the most infamous year for tourism! As friends and colleagues since 1985, Chris and Patrick share common values. Foremost of these is the passionate commitment to tourism’s recovery in a robust and sustainable fashion, embracing environmental principles. Momentum for sustainability is building powerfully and impacts all areas of business and our lives in general. At the same time, we are keenly aware how much the sector is hurting, meaning that solutions must be tailored to economic realities and the distinctively personal way that tourism operates. We strongly recognise the values of trust and partnership that underpin our sector and the transformation caused by digitisation and consolidation over the last 30 years, giving us an intuitive understanding of which solutions can be successful. We appreciate you finding out more about us and sincerely hope we can assist you and your businesses on your journey towards a greener future.

Patrick Richards


Patrick’s 35-year career spans leadership and transformational roles across the travel sector. This includes a 20 year stint on the executive committee of GTA, the pioneer in the hotel bedbank and groups segments, sold to Cendant for $1.1 billion in 2005. Read more >

Chris Fraser

Chris Fraser

Chris is an entrepreneur and CEO with a 35-year career in travel, hotels, tailor-made luxury tour operating, hotel room distribution and short breaks. He advises international travel & tourism organisations, now concentrating on Sustainability. Read more >

Marina Bradford

Marina is a sustainability consultant with the focus on environmental management, value chain impact creation and responsible resource management. A founder of a certified B-Corp sustainability practice…Read more >

John Ames

John is a commercially focused and innovative technologist with over 25 years-experience in the travel, retail & logistics sectors. Starting as a developer in the mid-1990s, John progressed rapidly through key technology positions… Read more >

Joanna Lawton

Jo is skilled in all aspects of online marketing and e-commerce with over 15 years experience working predominately in the travel and retail sectors, she is commercially focused.. Read more >

Contact us

Email Patrick or Chris on [email protected]

Call Patrick on    +44 7468 122 224

Call Chris on       +44 7740 397 600

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